Visual Storytelling in UX / UI Design The ability to create a story with smart UX planning, which includes an effective use of design elements such as icons, videos, or any other visual aides, is called Visual Storytelling. Make no mistake - this is not a simple task, but when done right, it can help instantly draw in users, and create an emotional response that can be crucial for customer acquisition and retention, and of course - for sales. Why Are Stories So Important? Hum