AlphaAd
2017
UX - UI, web, advertising, startup, SAAS, b2b, mobile, from-scratch
Overview
AlphaAd’s platform (SAAS) allows its users to create advertisements that fits naturally in the advertiser website. The platform adjusts each ad look & feel to match the target site, as well as making sure the content is relevant in its context.
In this project I was working directly with the VP of product.
My responsibility was to build the platform UI/UX from scratch, according to the vision. The project included, among others: define the design guidelines, general look & feel, graphic language, mobile/web responsive strategy and more.
The challenges
+ Data centered system with lots of tables, graphs, trends etc. that need to be clear to the user
+ Complex UI flows - define campaign limits based on variety of variables
+ The user need to understand well each campaign’s costs and control it over time
+ Fully responsive design (desktop-to-mobile)
Solutions
+ Design the application screen in a way that gives enough space for graphs and tables
+ Clean design that will make data easy to read
+ Break complex flows into clear steps with small number of elements to interact with
User flow
Visual design
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