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UX - UI, web, advertising, startup, SAAS, b2b, mobile, from-scratch


AlphaAd’s platform (SAAS) allows its users to create advertisements that fits naturally in the advertiser website. The platform adjusts each ad look & feel to match the target site, as well as making sure the content is relevant in its context.


In this project I was working directly with the VP of product.

My responsibility was to build the platform UI/UX from scratch, according to the vision. The project included, among others: define the design guidelines, general look & feel, graphic language, mobile/web responsive strategy and more.

The challenges

+ Data centered system with lots of tables, graphs, trends etc. that need to be clear to the user

+ Complex UI flows - define campaign limits based on variety of variables

+ The user need to understand well each campaign’s costs and control it over time

+ Fully responsive design (desktop-to-mobile)


+ Design the application screen in a way that gives enough space for graphs and tables 

+ Clean design that will make data easy to read

+ Break complex flows into clear steps with small number of elements to interact with

alpha ad logo

User flow

alphaads user flow

Visual design

alphaads section search and table
alphaads charts and pies
alphaads chart
alphaads calendar
alphaads table and popups
alphaad payment method
alphaads login and registration
alphaads login and registration popups.png
alphaads UI design elements

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