UX - UI, startup, web, mobile, from-scratch, branding, b2c
Nili is an app for future family planning. Through a detailed personalized program, Nili helps couples to increase the chances of influencing the future baby gender. The app is mainly focused on the female side, providing a weekly/monthly program with workout items, preferred diet etc.
Starting with the basic, the “who, what, why”
We started our journey with Nili taking an existing preliminary old design, at wireframe level.
Because Nili is a personalized app and made mostly for women, there were a lot of emphases to define a unique design language that will also contribute to the building of the brand.
Making it actionable!
After rebuilding the company brand we continued focusing on the app.
The core product of the company was a long PDF that details the personalized plan for a whole year. Our challenge was to make it easy to consume and to action upon, day by day.
We started with a concept of a calendar, giving an easy to ready monthly overview in a day resolution. On each day, a consistent 5-steps layout explained to the user what she should do or not do on that day.
We created 2 design concepts for the customer to choose from. The concepts were made using soft warm colors that correspond well with motherhood, pregnancy and related terms.
Alongside the design, we build a set of illustrated characters (woman, man, couples etc.) to give a warm and soft human-touch to accompany the user.
Closing all the ends
Alongside the application, we also designed the company marketing site and defined the natural conversion flow - taking the user from publicly available information into her customized paid