Sears IL
2020
UX - UI, startup, web, mobile, from-scratch, branding, b2c
Overview
Sears “shop your way” is a social e-commerce platform that allows customers an easy shopping experience.
In this project, I was working directly with all relevant product managers and stakeholders (web, mobile, marketing) as well as with the development teams.
The site/app was suffering from a high bounce rate and low numbers of returned users. A research that was made by sears concluded that the site/app complexity was confusing users.
My responsibility was to find a solution to reduce cluttering and user confusion along with the site/app. Working in steps, I designed and implemented UX/UI replacements to various complex areas, by priority, in order to improve user engagement.
The challenges
+ High bounce rate, both on the web and mobile
+ Working on a live-system visited by millions of users daily
+ Each change had to be explained to users in order not to break the app
+ Changes need to co-exist with the rest of the system
Solutions
+ Working in small steps, each change efficiency was verified using real life analytics data
+ Break the search area into “categories” and “explore” area. Usage of appealing pictures, adjusted to time and season, to ease exploration through the app
+ Create wizard-based search that created guided flows for more specific search scenarios
+ Extract the “redeem” option as a special filter near to the search, for easier access
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